What Would Grandma Do?
ABO is seen as an old brand. So we decided to recruit 4 sassy grandmas to embody the expertise that comes with age. Who better to be the faces of our 80 years of baking bread? They are the GOATs of the kitchen, the athletes of baking.

Credits
ECD. Colin Selikow
CD. Patrick Almaguer & Mihail Aleksandrov
Copy. Nneoma Chukweke